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Learn To Hire

Course: 118 Lessons | 12 Modules | Lifetime Access | Self-paced


💼 Master the Essential Hiring Skills Every Founder Needs


Save hundreds of hours and £250,000+ in recruitment fees (~£25k per hire x 10 hires).

Learn how to confidently build your team from your first hire to Unicorn scale while avoiding the costly hiring mistakes that slow down or sink early-stage startups.

📚 What You’ll Get Inside the Course

✅ Lifetime Access - revisit any lesson as you grow your company
✅ 12 In-depth Modules - covering the complete startup recruitment lifecycle
✅ 118 Actionable Lessons - value focused and founder-friendly
✅ Notion Resource Library - 100's of Templates and Resources to plug and play
✅ Structured Exercises - implement what you're learning immediately
✅ HQ Video, Audio & Screencast content - catering to different learning styles
✅ Early Access to Recruitment Tools - currently in development


Contents

Intro

Welcome
The Tech Talent Shortage
Brief History of Tech Hiring & Layoff Cycles
The Goal of Hiring
Skills Covered in This Course
Glossary - Some Hiring Lingo
Relationship Between Recruitment & Sales
Challenges You'll Face
Most Founders Aren’t Taught How To Hire

Your Brand and Culture

Branding, Culture & Your Startup Story
Your Early Stage Brand - The 4 Key Elements
1. Founding Team
2. Product & Technical Challenges
3. Mission & Values
4. Compensation & Rewards / Benefits
Story
The Benefits to Talent Acquisition - Why Create a Strong Brand?
Conclusion - Branding
Example Case Study
Activity - Culture
Homework Task:
Homework Task - 1 Paragraph Company Pitch
Brainstorming Your Mission

Identifying Hiring Needs: Role Design, Your First Hires & Planning Your Search

Startup Stages and Hiring Plans
Planning Your Search & Assessing Hiring Needs - Forming a Job Packet
Your Early Hires - Common Roles to Fill First
Why These 1st Hires are Crucial
Early Stage Personality Traits to Hire For
Sourcing Your First Hires

Sourcing - Finding the Right People

Introduction to Sourcing
Step 2 - Budgeting
Step 3 - How to search - Creating a Boolean Search
Speed vs Depth Tradeoff in Sourcing
Keeping a Database - Saving Your Prospects
Handout - Candidate Sourcing Tracker Template
Step 4 - Where to Search - Assessing Candidate Sourcing Platforms
Your Network - Ideal Source of First Hires
Your Network Part 2 - Your Networks Network & Stealth Mode
Referrals - The Gold Standard
Handout - Referral Scheme Agreement Template
Github
LinkedIn
StackOverflow
Specialist Tech Communities
Step 5 - Finding Emails In The Public Domain
Info Gathering
Hiring MarketPlaces + Job Boards
Educated Guesses in Sourcing
Summary - Sourcing Checklist:
Homework Task:
Handout - Top Talent Sourcing Lists by Programming Language
Handout - Notes on Comp Sci Uni's - Curriculum, Grad Skillset etc.
Handout: Compensation Ranges - UK
Handout - Compensation Ranges USA

Outreach - Building a pipeline of candidates

Short Refresher on Branding
Overview of Different Methods to Build Your Candidate Pipeline + Pros & Cons
1. Direct Outreach
20+ Email Personalisation Ideas
Example Email Outreach Breakdown
Different Types of Email Outreach
Handout - Outreach & Follow-Up Message Templates Library
1b - Deliverability - Technical Setup; SPF, DKIM, DMARC & Sender Reputation...
1c. Further Deliverability Tips; Blacklists, Filters, etc.
Handout - Spam Trigger Words to Avoid in Email Content
Company Overviews (PDF’s / Notion Docs) - Extra Details
2. Indirect - Advertising, Social Media & Tech Conferences
2a. Job Adverts
Handout - Job Ad Templates With Different Styles
2b - Implementing an On-Campus Hiring Strategy
Handout - Referral Programme Agreement
Working with Agencies
Handout - Evaluating Pipeline Building Methods;
Tech Events / Meetups
Handling Candidate Responses & Moving them Through The Process

Interviewing


Designing Your Interview Process
Intro / Screening Calls & Discovery
Technical Interviews - SWE
Other Job Specific Interviews - Sales, Product, Growth etc.
Interview Tips - Hiring Junior Candidates
Interview Tips - Hiring For Culture
Other Interview Tips
Collecting Feedback & Post Interview Debriefs
Handout - Candidate Scorecard Template
Reference Checks
Answering Candidate Questions
Handout - Interviewer Responsibility Sheet Template
Handout - Pre Interview - Email Confirmation Templates
The No.1 Secret to Hiring a 10x Startup Candidate?

Recruiting Data & Recruitment Process Optimization

Intro - “What gets measured, gets managed”
High Level Pipeline Metrics
Sourcing Data
Outreach Data 
Interview Process Data
Closing Data
Candidate Experience Data
Recruitment Cost Data
Qualitative Data
Analysing Data - AI and Gut Feelings

Sales in Talent Acquisition

Intro - Sales & Recruitment
Step 1 - Understand the Candidate - Discovery
Step 2 - Help Educate the Candidate - Consultative Selling
Step 2b - Challenge Assumptions or Incorrect Beliefs
Step 3 - Solution Selling
Eliminating “Deal Breakers" & "Blockers”
Managing Candidates Through The Process - Micro-commitments, Assuming The Sale and The Suppose Test
Reverse Selling
Set Them A Challenge
Perceived Risk : Reward
Compensation - What to Offer
Delivering the Offer - Offer Timing & Handling Counter Offers
Summary
Sales Process Checklist
Converting Passive Candidates to Active
Handout - Key Sales Questions to Consider
Handout - Offer Letter Templates - USA & UK Style

Onboarding

Onboarding Overview
Characteristics of a Good Onboarding Process - Part 1
Characteristics of a Good Onboarding Process - Part 2

Candidate Experience

Good Candidate Experience Makes Hiring Easier
How to Guarantee Positive Candidate Experience
Handout - Candidate Experience – What Not To Do
Handout - Candidate Feedback Email Templates

AI, Tools & Productivity

Categories of Recruiting Tools
Recommended Tool Setups
AI - ChatGPT & ClaudeAI for Talent Acquisition
Automations
Deep Dive - Tool 1
Deep Dive - Tool 2

Scaling Your Recruitment Efforts

When to seek outside help?
Your options to Scale your Recruitment Function - Internal, Embedded / RPO, Agency (Contingent, Exec Search etc.))
Option 1 - Hire an Internal Recruiter
Option 2 - Embedded Recruiters or Recruitment Process Outsourcing:
Option 3 - Recruitment Agencies
Option 4 - The Future of Hiring & Startup Teams?

Course Conclusion

What's next? Continuing to Improve Your Hiring
Feedback Form - Help Shape Future Updates
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